November 06, 2009
Fraud & Terroir
With the report out of Oregon late last month that the Geological Society of America poo pooed the notion that the "Minerally" taste in a wine has anything to do with the minerals in the soils that the wine's grapes were grown, we are once again reminded that the notion of "Terroir" may just be the a fraudulent, if not romantic, idea that marketers and PR types like me like to flog in front of the buying public.
With the report out of Oregon late last month that the Geological Society of America poo pooed the notion that the "Minerally" taste in a wine has anything to do with the minerals in the soils that the wine's grapes were grown, we are once again reminded that the notion of "Terroir" may just be the a fraudulent, if not romantic, idea that marketers and PR types like me like to flog in front of the buying public.