Wine Business Monthly

Print Friendly Versions: 2008 Planning Guide (pdf)

Circulation

Largest Circulation of All Industry Trade Publications

Wine Business Monthly has the largest total circulation and largest circulation among wineries and growers of all wine industry trade publications. The circulation of WBM is verified by BPA audit. BPA audits provide advertisers and advertising agencies with third-party assurance that they are reaching the right audience.

Wine Business Monthly

Wines &
Vines

Vineyard & Winery Management

Practical Winery & Vineyard

Total Circulation

7,093

5,169

6,231

3,730

Paid Subscribers

6,203

3,623

4,486

3,467

California Circulation

3,801

2,246

3,116

1,981

BPA Audited

Yes

Sources:

WBM: June 2007 BPA Current Report; W&V: June 2007 BPA Current Report; VWM: June 2005 BPA Report – VWM is no longer audited by BPA;
PWV: March 2007 Publisher’s Statement

High Quality Circulation

UNDERSTANDING OF THE MARKET Our knowledge of the market enables us to identify decision makers in wineries and growers of all sizes in North America. Using industry sources, we have developed a database that includes:

• 5,900 wineries (4,400 bonded wineries) in the U.S.; 300 wineries in Canada
• 3,000 growers in the U.S. with more than 25 acres

From these wineries and growers, we identified key functions, such as owners, winemakers and vineyard managers.

The Result: More wineries and growers read Wine Business Monthly than any other trade magazine.

Because Wine Business Monthly has the largest circulation,
advertising in Wine Business Monthly is the most
cost-effective way to reach your customers.