At St. Francis Winery & Vineyards, we believe that every team member plays a vital role in our collective accomplishments. This is more than just a job—it's an opportunity to make a lasting impact while growing both professionally and personally. As a valued member of our team, you'll have the chance to share your passion for wine and contribute to our long-term brand loyalty.

Are you a persuasive communicator who loves building relationships and thrives in a fast-paced, sales-focused environment? We’re seeking a Wine Club Associate to join our Direct-to-Consumer (DTC) team and help grow one of Sonoma’s most beloved wine clubs. This role combines proactive sales outreach, personalized service, and behind-the-scenes logistics to deliver exceptional experiences and drive revenue growth.

As a key member of our DTC sales team, you’ll use your people skills and product knowledge to connect with wine lovers, promote exclusive offers, and turn everyday interactions into loyal, long-term memberships.

This is a regular (full-time), non-exempt position. The schedule is Tuesday through Saturday with the requirement to work occasional weekend events and holidays, as well as flexibility in scheduling to ensure business-staffing needs are met.

The anticipated pay range for this non-exempt position is between $23.00 and $27.00 per hour plus commissions.

What You’ll Do
•  Drive wine club sales and retention by making proactive outbound calls, texts, and emails to new, current, and former members
•  Recommend wines and upsell members during club release periods to increase average order value and increase overall club revenue
•  Follow up with guests who have abandoned carts, declined payments, or canceled memberships to recover sales and strengthen relationships
•  Respond to inbound communications with professionalism and product expertise, turning customer inquiries into purchase opportunities
•  Maintain accurate CRM records and contribute to campaign and event success through thoughtful, timely member outreach
•  Support the tasting room and wine club events as needed to enhance the member experience

What We're Looking For
•  2+ years of proven success in a sales, customer service, or account management role (wine or hospitality experience is a plus!)
•  Strong interpersonal and communication skills—you’re confident on the phone and can build rapport quickly
•  Self-motivated, goal-oriented, and comfortable working with monthly sales targets
•  Organized and tech-savvy, with experience using POS, CRM, and communication tools
•  Passion for wine, storytelling, and delivering exceptional guest experiences
•  Ability to work Tuesday–Saturday, including weekends and holidays as needed

Why Join Us?
•  Be part of a supportive, high-performing team that celebrates hitting goals
•  Voted Best Place to Work 14 years in a row by North Bay Business Journal
•  Enjoy wine industry perks, team incentives, and employee discounts
•  Get hands-on exposure to DTC campaigns, sales strategies, and wine education
•  Opportunity for growth in one of Sonoma’s leading family-owned wineries
•  Hybrid schedule options

Ready to bring your sales skills to the wine world?
Apply today and help us share the story of St. Francis, one member at a time.

St. Francis Winery and Vineyards is an equal opportunity employer, committed to a diverse and inclusive work environment. (EOE M/V/F/D)