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Why Gallo?

With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.

This position will be a telecommuting role that can be done out of Modesto, CA and Dallas, TX. This role will have up to a 25% annual travel requirement.

As a Brand Manager you will oversee marketing activities with a 12-18 month horizon for assigned brand(s). Provides mentoring, coaching to team members in executing marketing strategies consistent with established P & amp;L objectives and brand role. Leads Agile marketing and IMP processes for assigned brand(s). Contributes to the development and execution of OGSM brand level strategies.

What You Will Do

•  Leverages mastery of business drivers, relevant consumer, customer and channel trends and insights to lead assigned brand(s) against annual business objectives.
•  Oversees the development and maintenance of brand strategies for assigned brands; manages the execution of established growth and profit objectives; seeks out innovative ways to continuously build brand(s) to obtain or maintain category leadership.
•  Recommends new trends and competitive activities to seek out innovative ways to build channel effectiveness and efficiency.

•  Acts as the Outcome Owner through the agile marketing process.
•  Owns the process and timeline for the Integrated Marketing Planning Process (IMP) from Business Review through activation and optimization to ensure the brand meets the organizational objectives.
•  Develops the IMP brief in collaboration with the Marcomm Planner and supervises the development of the activation briefs.
•  Contributes to the development of the Brand Strategic Positioning (BSP), helps to identify optimal consumer design target and consumption target, Brand Universe and/or brand positioning.
•  Participates in the execution of strategies in support of the OGSM's.
•  Owns the A&P budget for assigned brand(s), including commerce and portions of the overhead allocation.
•  Oversees the development and implementation of the creative and communication strategy, campaign idea, communication plan (including media plan) and the development, creation, deployment and optimization of the campaign assets.

•  Oversees relationships with outside agencies ensuring alignments with brand goals and objectives.
•  Outlines and evaluates current and proposed product attributes and effectively communicates consumer product needs to the Winemaking team.
•  Develops staff to possess transferable brand marketing skill sets which can be applied successfully in other Gallo business units.
•  Nurtures high-level marketing skills possessed by staff, identifies areas of improvement and provides mentoring and coaching to increase execution level.

•  Contributes to the overall development of policies and procedures; changes systems, policies, and procedures to positively impact brands, the Business Unit and the Brand Marketing function.
•  Responsible for understanding and complying with applicable quality, environmental and safety regulations. If accountable for the work of others, responsible for ensuring their understanding and compliance.

What You Will Need

•  Master's degree plus 6 years of communications, finance, marketing, military, operations, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 8 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 6 years of Gallo experience reflecting increasing levels of responsibility; OR Master's degree plus 4 years of Gallo experience reflecting increasing levels of responsibility; OR High School Diploma or State-issued equivalency certificate plus 12 years of communications, finance, marketing, military, operations, supply chain/supply planning, process development, new product development, project management, process engineering or sales experience reflecting increasing levels of responsibility.
•  Experience effectively presenting information to top management, public groups and boards of directors.
•  Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.
•  Required to spend 25% of time traveling in-market in order to conduct job duties.
•  Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
•  Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

What Will Set You Apart

•  Master of Business Administration degree plus 9 years of Gallo brand marketing experience reflecting increasing levels of responsibility.
•  CPG or Alcohol beverage brand marketing experience.
•  Multiple Gallo marketing rotations.
•  Prior supervisory/managerial experience.
•  Brand Marketing experience.
•  Luxury marketing experience.
•  On Premise Spirits experience.
•  Ambassador Management experience.
•  Experiential marketing campaign development and execution experience.
•  Tasting room management experience (wine or spirits).
•  Direct to consumer sales experience (alcohol beverage or luxury consumer goods a plus).
•  Experience training and developing junior level brand marketers in executing brand and organizational objectives.
•  Experience managing business operations and leveraging basic finance and accounting principles.
•  Skilled in reading, analyzing and interpreting common scientific and ...