Wine Sales & Hospitality Lead
The Walls Vineyards & PÁŠXA Wines – Walla Walla, WA

Are you a wine professional passionate about hospitality, sales, and building lasting customer relationships? Do you thrive in a fast-paced, guest-focused environment where exceptional service and storytelling drive business growth? The Walls Vineyards and PÁŠXA Wines are seeking a Wine Sales & Hospitality Lead to play a key role in our tasting room and direct-to-consumer sales efforts.

This is not just a tasting room role—it’s a leadership position with serious opportunities for growth within one of Washington’s most exciting wineries. As a key player on our hospitality and sales team, you’ll be instrumental in shaping guest experiences, driving wine club memberships, and contributing to our long-term success.

Why Us?
At The Walls and PÁŠXA, we’re not just pouring wine—we’re creating unforgettable experiences. Born in Walla Walla, The Walls extends its reach across Washington’s most celebrated wine regions and into Milton-Freewater, Oregon, just a stone’s throw away. From the ancient riverbeds of The Rocks District at the foothills of the Blue Mountains to the Yakima Valley, Red Mountain, and the greater Columbia Valley, The Walls captures the diversity and character of this remarkable region. Named one of Wine & Spirits Top 100 Wineries in 2023 (the youngest winery ever to earn this honor) we are pushing boundaries in Washington wine while staying true to our commitment to excellence, hospitality, and community.

What You’ll Do:
- Lead with Hospitality: You’ll be at the forefront of our guest experience, ensuring every visitor—whether a first-time taster or longtime collector—feels welcomed, engaged, and inspired.
- Sell with Passion: Drive wine sales, club memberships, and guest retention through genuine connection and enthusiasm. You'll work closely with our Direct to Consumer team on strategic sales initiatives.
- Educate & Inspire: Share the stories behind our wines, vineyards, and winemaking philosophy in a way that makes guests feel part of something special.
- Elevate Our Tasting Room Experience: Work alongside the Hospitality Director to create and refine top-tier guest experiences.
- Support Our Wine Club & Membership Growth: Assist in member communication, operations, retention strategies, and ensuring an exceptional experience for our most loyal customers.
- Be Part of the Action: Participate in events, host private tastings, and occasionally travel to support DTC sales across the PNW region.

Who You Are:
- A Sales-Driven Wine Nerd: You love wine, and you love selling it. You know that hospitality and sales go hand in hand, and you thrive in an environment where your enthusiasm translates into results.
- A Natural Storyteller: You don’t just describe tasting notes—you bring the wine to life.
- Experienced in Hospitality & Wine Sales: Whether through tasting room leadership, wine club concierge work, or phone sales, you understand the nuances of direct-to-consumer sales in the wine industry.
- A Team Player with Leadership Potential: You’re proactive, adaptable, and ready to grow with us.
- Comfortable with a Thursday–Monday Schedule: You’ll be working our busiest days when the tasting room buzzes with energy and opportunity.

Bonus Points for:
Wine Certifications: WSET, Sommelier, or WISE training
Phone Sales Experience: You can turn a follow-up call into a lasting customer relationship.
Creative Thinking: You see opportunities where others see challenges.

And:
Comfortable standing for extended periods.
Availability to work weekends and some holidays.
Must be 21 years of age or older.
Must be able to lift up to 50 lbs.

Compensation & Perks:
Competitive salary/hourly (DOE) + commission on wine sales and club sign-ups
Health benefits, PTO, and ongoing education support
The chance to work in one of Washington’s most exciting wineries and be part of a growing, dynamic team
Oh, and yes—you’ll have access to incredible wines