Adair Family wines is a family-owned collection of wineries in Napa, Sonoma, and Suisun Valley. Our portfolio features a diverse collection of exceptional wines, crafted with a commitment to quality and the rich heritage of winemaking.

The Ecommerce & Marketing Coordinator will play a key role in managing our online sales platforms, digital marketing efforts, social media channels, and brand identity to strengthen awareness, drive revenue, and engage customers. This role requires a creative, data-driven, and organized individual who thrives in a fast-paced environment and has a strong passion for the wine industry.

Key Responsibilities
Ecommerce Management
•  Oversee and optimize our ecommerce platform, ensuring an exceptional user experience.
•  Manage product listings, descriptions, and pricing while maintaining brand consistency.
•  Develop and execute strategies to drive online sales and improve conversion rates.
•  Monitor website performance, troubleshoot issues, and collaborate with developers when needed.
•  Manage online wine club memberships, promotions, and customer communications.
•  Analyze ecommerce data to identify trends and opportunities for growth.

Brand Identity & Development
•  Maintain and enhance the winery’s brand voice, visuals, and overall identity across all digital and physical touchpoints.
•  Ensure all marketing materials align with the brand’s story, values, and positioning.
•  Collaborate with designers, photographers, and videographers to create compelling branded content.
•  Assist in developing brand guidelines and ensure consistency across all communication channels.
•  Support new product launches and label designs in collaboration with the winemaking and creative teams.

Marketing & Social Media
•  Develop and execute social media strategies to engage audiences on platforms such as Instagram, Facebook, and TikTok.
•  Create and schedule engaging content, including posts, stories, videos, and promotions.
•  Manage influencer partnerships and brand collaborations.
•  Monitor and respond to social media interactions to foster community engagement.
•  Assist in the creation and execution of email marketing campaigns, including newsletters and promotional offers.
•  Support the marketing team in planning and executing digital advertising campaigns (Google Ads, Meta Ads, etc.).
•  Analyze performance metrics for social media, email marketing, and online sales, providing recommendations for optimization.

General Marketing Support
•  Assist with the development of marketing materials, including digital assets, print collateral, and website updates.
•  Support winery events and promotions by creating digital and social campaigns.
•  Collaborate with the sales and hospitality teams to align marketing efforts with business goals.

Qualifications & Skills
•  3+ years of experience in ecommerce, digital marketing, social media management, or brand development (wine industry experience a plus).
•  Proficiency in ecommerce platforms (e.g. WineDirect, Commerce7).
•  Experience with social media platforms and scheduling tools (Meta Business Suite, Hootsuite, Later, etc.).
•  Strong understanding of email marketing tools (Klaviyo).
•  Familiarity with SEO best practices and digital advertising platforms.
•  Experience in brand identity development, including visual storytelling and messaging.
•  Excellent written and verbal communication skills with a knack for storytelling.
•  Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
•  Passion for wine and a willingness to learn about the industry.
•  Ability to multitask and manage multiple projects in a fast-paced environment.

Preferred Qualifications
•  Wine industry knowledge and/or WSET certification is a plus.
•  Graphic design skills (Adobe Creative Suite, Canva) are a bonus.
•  Experience with CRMs.

Our Story
Adair Family Wines is a premier, family-owned wine company spanning Napa Valley, Sonoma Valley, and Suisun Valley. Our portfolio features a diverse collection of exceptional wines, crafted with a commitment to quality and the rich heritage of winemaking. Our family of brands includes B.R. Cohn, Kunde, Viansa, Clos Pegase, Girard, and the forthcoming Adair Winery, each offering unique expressions of their respective terroirs.

At Adair Family Wines, we blend tradition with innovation, ensuring every bottle reflects the artistry of our winemakers and the character of our vineyards. Whether welcoming guests to our stunning estates, hosting immersive tastings, or expanding our direct-to-consumer and hospitality experiences, we are passionate about delivering unforgettable moments for wine lovers.

As we continue to grow, we are looking for talented individuals who share our dedication to excellence and hospitality to join our team and be part of our journey in crafting exceptional wines.