Job Summary:
The Sales and Marketing Manager oversees the operations, growth, and member satisfaction of the winery’s wine club while driving e-commerce and DTC sales. This role focuses on increasing membership retention, optimizing online sales channels, enhancing customer engagement, and ensuring a seamless experience for wine club members and online customers. The Operations Manager collaborates with the DTC team to enhance revenue growth and brand loyalty.

Key Responsibilities:
Wine Club Management:
•  Develop and execute strategies to grow and retain wine club memberships through targeted promotions, referrals, and personalized experiences.
•  Manage wine club fulfillment and shipments, ensuring timely and accurate delivery.
•  Enhance the member experience by providing exceptional customer service and personalized communication.
•  Analyze membership data to improve retention, engagement, and customer lifetime value.
•  Plan and execute exclusive wine club events and experiences to strengthen member loyalty.

DTC Sales & E-Commerce:
•  Drive DTC sales by managing the winery’s e-commerce platform, ensuring a seamless user experience.
•  Optimize online storefronts, product listings, and digital marketing campaigns to increase sales conversion rates.
•  Develop and implement email marketing and digital advertising strategies to promote online sales and special offers.
•  Manage inventory, shipping logistics, and customer service for online orders.
•  Monitor DTC sales performance, using analytics to refine marketing and pricing strategies.

Marketing & Customer Engagement:
•  Collaborate with the DTC team, including hospitality, to create compelling campaigns for both wine club members and online customers.
•  Leverage CRM tools and customer data to personalize outreach and offers.
•  Develop loyalty programs and exclusive promotions to retain high-value customers.

Performance Tracking & Reporting:
•  Analyze key performance indicators (KPIs) related to wine club growth, retention rates, online sales, and customer satisfaction.
•  Prepare regular reports on sales performance, marketing effectiveness, and customer engagement.
•  Identify areas for improvement and recommend innovative strategies to optimize revenue streams.

Shipping and Fulfillment:
•  Ensure all in-house shipping is completed promptly.
•  Work directly with Wine Shipping-related matters
•  Monitor inventory levels and refresh as necessary.
•  Review available “cold ship” options and establish summer shipping programs.
•  Setup new SKUs with Wine Shipping and ShipCompliant when needed
•  Approve all Shipping related expenses
•  Place weekly wine orders for Tasting Room
•  Inventory oversight

Other:
•  Ensure all collateral including tasting room, membership, e-commerce, and any other printed materials are up to date, organized and stocked as needed
•  Manage all website content
•  Inventory Management
•  Event calendars
•  Special Offerings
•  Featured Content
•  Ensure all marketing materials for wholesale are up-to-date, accurate, and produced in a timely manner

Qualifications:
•  Database management and entry experience required
•  Proficient in MS Office with an emphasis in Excel
•  Proficient in wine club CRM and Mailchimp/Klayvio
•  Excellent verbal and written communication skills
•  Excellent customer service skills and abilities
•  High level of memory retention and strong attention to detail
•  Strong problem-solving skills
•  Knowledge of shipping and inventory management

Skills:
•  Strong organizational skills and attention to detail.
•  Excellent verbal and written communication skills.
•  Ability to multitask and manage time effectively in a fast-paced environment.
•  Basic computer skills, including knowledge of Microsoft Office (Word, Excel) and/or CRM software.
•  A passion for wine and enthusiasm for learning more about different wine varieties, regions, and pairings is beneficial.
•  Other: Ability to work evenings and weekends as necessary for events and shipments.