Purpose
Responsible for establishing and ensuring delivery of the Copper Cane annual business plan within the assigned region.

Key relationships
Internal: Ownership, sales and marketing leadership and team, and shared services support – HR and administration, customer service, winemaking, production, and finance.
External: Distributor leadership, management, and key personnel at target accounts.

Key responsibilities and accountabilities
•  Create a quantitative and qualitative annual business plan (ABP) for each market including depletion, distribution, and activation plans that achieve each brand/market goal.
•  Ensure the activities associated with delivering the plan are consistent with each brand strategy.
•  Present the ABP to each distributor and gain commitment to the achievement of the goals.
•  Develop robust processes that monitor, and control volume and brand spend.
•  Balance 2-3 days per week out in the market.
•  Work closely with the activation resources to develop appropriate market programs.
•  Effectively utilize Copper Cane management systems that monitor and track sales performance regularly (volume, activation, account retention, re-order rates, PODs, etc.)
•  Allocate funds effectively and efficiently to get the best ROI for Copper Cane Wines & Provisions.
•  Maintain a thorough knowledge of key accounts, marketplace, and market conditions.
•  Use facts to identify market opportunities; allocate the resources to capitalize on these opportunities.
•  Diagnose business issues quickly and take corrective action to minimize the impact.
•  Monitor competitive activities in the market and communicate information on competitive strategy & tactics to the senior sales managers and peers.
•  Contribute to a cooperative and collaborative work environment.
•  Work closely with strategic accounts to ensure programs are executed flawlessly in the marketplace.
•  Demonstrate understanding and deployment of business tactics based on the role of each brand in the portfolio, price guidelines, and channel mix standards.
•  Recruit, develop, mentor, and train direct report(s) in a market focused environment. (If applicable)

Core Competencies
•  Driving for results - Allocates time and resources to the channels, customers, brands, and activities that most directly determine achievement of goals. Selling skills -
Prepares thoroughly for all meetings and targets Win-win-win situations. Good closing skills. Sales Planning - Demonstrates expert planning skills. Understands all the
fundamentals needed to implement effective pricing & programming decisions.
•  Effective Relationships - Demonstrates the ability to establish and maintain effective business relationships with customers and co-workers
•  Builds People, Teams, and Organization – Mentoring and development of district managers and market managers to promote internal bench strength and ready successors.
Traits
•  Strong code of ethics and high level of integrity
•  Tenacious and resilient
•  Energetic self-starter who has demonstrated an ability to communicate, work with and lead others.
•  Works cooperatively as a member of the Sales team and is committed to the overall team objectives rather than their interests.
•  Actively learns from own failures and successes and those of others.
•  Is honest in opinions and takes responsibility for his/her actions.
•  Acts to the values set forth by Ownership.

Requirements
•  Minimum of ten years of experience in the wine industry at either the supplier or distributor manager level.
•  Live in the region, district, or market in which you support.
•  Experience in developing and implementing luxury brand-building strategies.
•  Possesses industry knowledge of assigned geographic territory.
•  Strong selling skills and influencing skills.
•  Ability to impact key accounts and regional chains.
•  Strong analytical skills and ability to translate complex information to essential actionable points.
•  Self-motivated and able to work independently.
•  Proficient Computer skills (Microsoft Word, Excel, and PowerPoint and competence in electronic communications.
•  Exceptional planning and organization skills with an ability to multitask.
•  Possess a positive attitude, dynamic personality, and consultative sales skills.
•  Exceptional verbal and written skills.
•  Strong leadership skills with a sound ability to train, develop, and lead direct reports- Market Manager/s.
•  Ability to travel frequently.