ABOUT THE ROLE

DaVero Farms & Winery, a regenerative farm and winery in Sonoma County’s Dry Creek Valley, is seeking a bold, strategic, and story-driven Director of Sales to lead our direct-to-consumer channels during a pivotal moment for the industry and our business.

At DaVero, we grow climate-appropriate Italian varieties and farm using regenerative and biodynamic methods that honor the land. This philosophy is the foundation of everything we do—wine, olive oil, visitor experiences, and storytelling.

As Director of Sales, you won’t just manage numbers—you'll shape the future. We’re looking for someone ready to drive traffic, sell and retain wine club memberships, fill our brand-new event space, and collaborate as a key member of our leadership team. You’ll guide a talented group of managers and ambassadors, oversee marketing strategy, and bring DaVero’s vision to life through hospitality, community, and commerce.

The ideal candidate brings a rare combination of maturity, flexibility, creativity, and strategic thinking—with the energy and communication skills to rally teams and inspire guests. If you’re ready to lead in a values-driven environment where regenerative farming, Italian wine, and authentic connection matter, we want to meet you.

**The current Director of Sales is vacating this role to relocate internationally and will be onsite to warmly welcome, train, and support the incoming hire during the remainder of their tenure.

KEY RESPONSIBILITIES

•  Oversee all direct-to-consumer (DTC) sales channels, ensuring alignment with annual revenue goals and brand mission.
•  Drive visitation and outreach through innovative marketing, partnerships, and digital promotions.
•  Sell and retain wine club memberships; partner with the Membership Manager on release planning, communications, and customer service.
•  Fill and promote our on-site event and meeting space; collaborate with the Special Events Coordinator on execution and marketing.
•  Manage hospitality strategy in partnership with the Hospitality Manager, including guest experience, staffing, and service standards.
•  Oversee CompleteDTC POS/CRM programming and website store integration, ensuring pricing, taxes, shipping, and promotions are accurate.
•  Lead transition to a new POS/CRM system in 2025, including needs assessment and implementation planning.
•  Develop and execute sales programs using email, social media, SMS, in-person campaigns, and hospitality-driven outreach.
•  Coordinate the full sales calendar, with a strong focus on holiday and seasonal initiatives.
•  Manage all outbound sales efforts, especially during key gifting and promotional seasons.
•  Guide and support a team of department leads including Membership, Shipping & Inventory, and Hospitality.
•  Create and maintain strong interdepartmental communication, leading meetings and resolving operational challenges.
•  Write and manage all wine tech sheets; maintain digital product photography and brand assets.
•  Pursue wine competitions and score opportunities; write and distribute press releases.
•  Maintain DaVero’s website (WordPress/Divi), updating content and collaborating with external support as needed.
•  Lead all social media creation and management (Instagram, Facebook, etc.), including the private Members Facebook group.
•  Collaborate with photographers and videographers for premium brand storytelling.
•  Coordinate with the winemaking and farming teams to align messaging and deliver seasonal content.
•  Ensure excellence in guest service, team development, and on-the-ground brand representation.
•  Manage on-premise placements (DTT) with local restaurant and food partners.

QUALIFICATIONS

**Education & Experience**
•  BA or BS degree preferred, but not required.
•  Minimum 3 years in wine sales or direct-to-consumer leadership.
•  Experience managing cross-functional teams.

**Skills & Competencies**
•  Passion for wine, regenerative agriculture, and guest experience
•  Strong leadership and communication skills
•  Results-oriented with excellent organizational and time management ability
•  Strategic thinker with a hands-on, creative approach to problem solving
•  Digital fluency (POS/CRM, social media, website content, SMS platforms)
•  Ability to manage multiple projects and deadlines in a dynamic environment

SOFTWARE & TECHNICAL PROFICIENCY

•  POS/CRM systems (CompleteDTC or equivalent)
•  Website platforms (WordPress/Divi)
•  Email marketing and SMS tools (Mailchimp, Red Chirp, etc.)
•  Canva or other design tools
•  Reservation systems (CellarPass or similar)
•  Google Workspace and Microsoft Office Suite
•  Dropbox, Google Drive, or similar file-sharing systems
•  Virtual meeting platforms (Zoom, Google Meet)
•  Social media platforms and scheduling tools

PHYSICAL REQUIREMENTS

•  Must be at least 21 years old
•  Valid California driver’s license
•  Ability to lift and carry up to 50 lbs
•  Availability to work weekends, evenings, holidays, and offsite events as needed

COMPENSATION & BENEFITS

•  Pay Range: $75k-$105k
•  Benefits: DaVero offers a competitive company-wide benefits package, including paid time off (PTO), health coverage, and an employee wine membership.

This is a full-time, salaried position based on-site in Healdsburg, CA.


TO APPLY

Please send your resume and a short letter of interest. We’re excited to find someone who’s as passionate about purpose